PIA Agents

Greg Ochinero
Greg Ochinero
(408) 316-4907
Office Location:
1100 Industrial Road #3
San Carlos, CA 94070

As a thirty-year veteran in the insurance industry, Greg Ochinero has proved to be a valuable addition to PIA’s team as a hospitality industry insurance specialist. Greg began his career as a college agent for Northwestern Mutual Life Insurance Company in 1981 while attending Fresno State University. In 1984, Greg joined his father in the property and casualty insurance arena as a broker for Ochinero Insurance Agency, his family’s business. Around that time, Greg decided to specialize in the hospitality industry given his background working in several upscale restaurants since the age of sixteen and through his college tenure.

Greg is known widely as an advocate for both the restaurant and hotel industries through his involvement in the California Restaurant Association as past Silicon Valley Chapter President and associate member of the California Hotel and Motel Association. Through these longstanding affiliations, Greg has a unique understanding of the challenges that face these industries and is able to shape insurance and risk management strategies that meet the specific needs of these industries. Greg’s philosophy is to create trusting relationships with his clients for the long term by providing insurance products and services that are not only competitive, but provide for the unique needs of restaurants and hotels. This can also be shown by the loyalty of his clientelle as many of them have remained with Greg and relied upon his expertise for over twenty-five years. Greg is able to tap into the vast resources of PIA, Inc. by taking advantage of the largesse of of PIA’s countless carrier appointments and relationships, many of which also follow Greg’s specialization in the hospitality industry. Greg looks forward to remaining on the leading edge as a hospitality industry insurance specialty broker by continuing to provide specialized insurance and risk management products and services into the future.

“Our restaurant, Original Joe's in San Jose, was founded by my father in 1956 and my brother Matt and I have taken over the ownership and management years ago. Greg Ochinero approached my family back in 1986 and asked to bid our insurance. We told him we had been with our agent for many years at that time but decided to give him an opportunity. Greg saved us $10,000.00 which was significant at that time. Greg has been our broker ever since. My brother and I have come to trust Greg over the years and are confident in his professionalism , expertise and ability to provide us with optimal coverage at the most competitive price. Greg's specialized expertise became very evident about fifteen years ago when we had a fire in the restaurant. The fire lasted about five minutes but because of the all of the smoke damage and building codes, it took nearly one year to rebuild and cost around $1,000,000.00. Had Greg not placed "building ordinance coverage" on our restaurant, we would have had to contribute well over 1/3 of the cost of the claim out of our own pocket. Needless to say, we have vested much faith in Greg over the years and will continue to rely upon him into the future.”
– Brad Rocca, Owner of Original Joe's Restaurant